Google RCS (Rich Communication Services) takes business communication beyond SMS—enabling richer, interactive, and more engaging conversations directly inside the customer’s default messaging app. We help businesses deliver secure and branded messages that boost visibility, trust, and results. By leveraging high-definition media, swipeable product carousels, and “suggested action” buttons, you can guide customers through a frictionless journey—from discovery to purchase—without them ever leaving their inbox. This transforms static notifications into dynamic, two-way conversational commerce experiences that feel as intuitive as chatting with a friend.